Branding Identity Process
Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.
For brand identity logo design is the most important asset, as this will hopefully project your brand for years to come. The key features for a good logo design are to be memorable and easy to understand, to reflect the identity and uniqueness of your brand and to be made in a style relevant to your brand.
Brand identity design elements create a base platform for you to communicate your brand values and promises. It supports a consistent interaction with customers and helps your brand to differentiate across the other businesses in the marketplace.